Our creative team delivers highly customized and functional solutions for your marketing needs. We excel in combining digital marketing strategy with beautiful and effective design and the best choice of the latest technologies.
Dooley Design Group was founded in 2011 by web and graphic designer, Keira Dooley. After growing the business tenfold, now it takes a team to make things happen. Meet the magic makers…
Keira Dooley founded Dooley Design Group in 2011—a digital marketing agency that evolved from her many years of freelance graphic design and web design work. The Dooley Design Group team works as an agile, dedicated extension for businesses, nonprofits and individuals consistently delivering impactful results.
Dooley Design Group specializes on helping businesses in the fields of education, psychology/mental health, learning differences, health and fitness, book authors and online coaches. The DBD team consistently delivers:
- Quality results and clear communication
- Establishing a visually pleasing brand presence that best represents the company’s vision, personality and tone
- Reassurance to alleviate the technical headaches that often accompany making websites and other online marketing endeavors
- One-on-one coaching that empowers clients with design, marketing and technical knowledge
- Marketing strategy that plans for effective outcomes
After growing tenfold within its first nine years, Dooley Design Group has focused on a vision of creating digital spaces that connect hope to impactful outcomes through informative and beautiful design – a vision that Keira strongly believes in throughout every aspect of life. Read more about our company philosophy.
Keira holds a Master of Fine Arts in Printmaking from California State University Long Beach. Prior to this degree, she pursued a Bachelor of Fine Arts in Drawing from the University of Florida, as well as a minor in Entomology.
Working her way through college, Dooley gained experience at a USDA entomology research facility in Florida designing websites and scientific posters and presentations for the scientists at that location.
Later she gained hands-on experience in graphic design and commercial printing as a graphic designer and later supervisor of the University Print Shop, leading a team that was responsible for this production of all university-related print materials at CalState Long Beach.
She continued growing her career by taking the position of Division Webmaster in the Office of Vice President for Student Services at CalState Long Beach where she was responsible for the oversight of more than 40 websites within the university division, as well as creative director for many print publications that were produced by the division. In this role, she also participated in the Accessible Technology Initiative that was released by the CSU in response to Section 508 and other accessibility laws. Additionally, she oversaw the production of digital and printed collateral that was used in the WASC accreditation process for CSULB.
At CalState Long Beach, Dooley also had the opportunity to teach courses as a member of the faculty. In 2006, she taught Introduction to Web Design in the College of Engineering and Computer Science, helping entry-level students learn how to create websites. In 2009, she taught Accessible Electronic and Information Technologies, a graduate-level accessible technology course in the College of Education. This course was aimed at teaching educational technology students how to ensure that websites and other online channels are accessible to users with disabilities.
Keira remained at CalState for over 6 years, then shifted gears slightly by taking a position at FIDM, Fashion Institute of Design and Merchandising, as an elearning developer within the IT department at that school. She assisted instructors with converting their traditional lesson plans to content that was usable and effective within an online course on a complex learning management system. In that role, she also oversaw the initial phase of the Student Portfolio Project that allowed fashion students to post online portfolios of their work on easy-to-use WordPress sites.
Keira started Dooley Design Group in 2011 after the birth of her child, Penny. At Dooley Design Group, Keira continues to design digital and printed materials on a daily basis, while being the lead creative director for all projects.
Keira spends her spare time in the studio creating art using traditional materials in drawing, painting and printmaking. Her fine art tells narratives about bikes, bugs and psychology to feed the creative soul which filters into the creative projects at Dooley Design Group.
Paul is an all-round marketing guru with experience in strategy, branding, content management, event planning, writing, editing and publishing. He especially enjoys helping to bring big ideas to life by using his extensive, practical skill set to turn clients’ visions into reality. Paul plays an integral role at Dooley Design Group as Marketing Director, responsible for project management, client guidance, and work in all the aforementioned areas
Prior to Dooley Design Group, Paul worked in marketing and event management in the San Francisco nonprofit world for about 12 years, and before that he hopped around the world as an English teacher in Europe, Asia and the US. When he’s not bringing a wealth of global experience to bear on your project, you might find him drawing, reading a classic novel, or appreciating the nature, food and wine of the Bay Area.
Cayden is a person of progressive thinking with high amounts of emphasis put into the uniqueness around him. He is extremely passionate about creating beautiful websites that are satisfying to use. Cayden has a knack for converting a mockup to a real-live website with pixel perfect precision.
Melissa is a natural born minimalist who thinks less is more but strives to maximize the impact of every project. She is passionate about developing concepts and creating meaningful design. Melissa creates graphics, illustrations, icons, layouts and branding/identity at Dooley Design Group. She loves working with a creative team and collaborating to bring projects together.
Influenced by her background in fine art, Melissa incorporates principles of color, contrast and composition into her graphic design work. She keeps up with the latest design trends, while continuing to study timeless classics. Melissa has a AAS Visual Communication degree with a Graphic Design Specialization, as well as an Applied Arts degree in progress.
I set up my first website with Keira’s help. I was a complete novice with no idea how to achieve a presence on the web. Keira very patiently explained my part of the work and walked me through every step. I gathered information about my business and took on specific writing assignments to increase my search position. Once I finished my work, she and her team took over, presenting a seamless interface. Each member took on their role, always coordinated by Keira. Now I have a beautiful, functional, intuitive website that I am proud to have my name on.